Role: User research & business plan lead, industrial design, seed quilt development, content strategy | Team of 3 | Timeline: September 2018-May 2019

WeeVeg is a small-scale household agriculture product for microgreens that uses an automated, vertical watering system and specially designed ‘seed pads’ to sprout a variety of nutritious greens on any wall.

Problem Statement

Although most American adults reports that they believe they are eating healthy, a recent study by the CDC finds that around 91% of Americans are not getting the recommended amount of vegetable nutrition in their diets. How can we give people ready access to the right kind of nutrition at any time?